Are you struggling with your website not gaining enough traction and attention? Learn what it takes to get your website at the top of every search results page.
SEO is something all website owners need to focus on. Even if you have the best products and the friendliest customer service, none of that is of any use unless you have customers to sell it to. So, how do you get customers to turn a blind eye to every other website and click on yours and only yours? Read more to find out!
What is SEO?
The first step is to be clear about what SEO is and why it is so important. SEO stands for Search Engine Optimization. To keep it straightforward, good SEO will allow your website to show up more and rank higher in the search results when people search for certain keywords or phrases.
The importance of SEO
When you search for something on Google, just a handful of search results appear on the first page, 10 to be precise. How often do you click on pages 10, 5, or even 2? Not very often, I bet. You probably browse through the first few websites that pop up, reading what it says beneath the website title. This is precisely why SEO is so important. If your SEO is not good, you may end up on pages further down the line. Not many people will even get the chance to click on your website, because the first few websites that pop up may be just as good and informative as yours.
Increasing traffic
Traffic is never good… unless you’re talking about the online kind. Good SEO will allow more people to view and access your website, where it will gain traction and more attention. The more people that visit your website, the higher your chances are of turning these mere viewers into customers.
Positioning yourself in the market
The more traction you get, the more people will start associating the products you sell with your brand name. This is how you carve out your place in the market and dominate. Make sure everyone knows your brand so that your brand name is the first thought whenever someone needs to buy a product or service you offer.
Strategy implementation
Carefully choose the keywords you use on your website. When searching for a particular product, customers will often type keywords or phrases into the search bar. Look at statistics online for words and phrases that are often searched that relate to the content on your website. Another great strategy is to work local keywords into your content. For example, if your bakery business is based in New York, you could try including the phrase ‘cupcakes for sale in New York’ in your content.
Conclusion
Understanding SEO will guarantee more traffic to your website, but you need to ensure the strategies are carried out properly. Use the right words, keep it precise, and watch your numbers go up!