How AI Can Help Your Business Growth.
You may have heard about Artificial Intelligence more recently, in the news, on twitter, in important articles, but what are they? Why are they causing such a stir these past few months? And most importantly, how can you start using them for the benefit of your company?
What is AI and how does it work?
Artificial Intelligence is a type of technology that allows machines to perform tasks that are typically associated with human intelligence. The most recent AI systems have many applications and have continuously evolved as new technologies and innovations always do.
The advancements in artificial intelligence are changing the world. AI is being used for everything from data mining to self-driving cars. From a variety of different industries, such as digital marketing. The implementation of AI technology is used to create personalized content and ads, understand user intent to deliver better targeted messages. For example, Google’s machine learning algorithm helps determine which keywords should be included in a search engine result page – narrowing down the relevance of a search for a user’s query.
How to leverage Artificial Intelligence in Marketing to Grow Your Business
Marketing is evolving and so must your company. Artificial intelligence can help marketers analyze data, provide insights, and automate tedious tasks they might not have time to do in-house.
These are some of the best AI your marketing team can use to improve the creativity process and increase effectiveness:
- Jasper AI (for copywriting)
- Rytr (writing assistant)
- Stable Diffusion 2.0 (text-to-image)
- Grammarly (for content editing)
- Dall-e 2 (text-to-image)
- Chatfuel (for chatbots)
- Runway (AI assisted video editor)
Conclusion and Next Steps To Use New Age Tech To Grow Your Business
The introduction of new age technology in the past few years has been the force behind a lot of change in the business world. Businesses have begun to leverage new technologies such as virtual reality, artificial intelligence and augmented reality to find ways for customers to interact with their products and services on an unprecedented level.
Now is your time, how will you start getting in this new world of content created with the help of (or sometimes completely crafted by) IA systems?